Gordon Bethune on motivating your employees

I’m about to start reading¬†From Worst to First by Gordon Bethune so I found this presentation to get an introduction. He describes how he transformed Continental from the worst performing airline to the best by focusing on how to motivate the¬†employees to serve customers. I’d love to work for a company that shares the kind of culture he built at Continental.

Note: He has a few off-color remarks but look past those to the lesson he gives.